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Jacque Reid, ARB Media’s Executive Director is a seasoned media professional bringing a wealth of institutional knowledge in overseeing and managing this faith-based production company. Jacque is known for her professional leadership and vision, and is pivotal in shaping the mission and long-term objectives of ARB Media. 

 

In her capacity as ARB Media’s Executive Director, Jacque handles the financial management of the media enterprise, content strategy and team operations. She leads diverse professionals across various editorial disciplines such as , production, marketing, and content innovation.  She fosters a collaborative and compassionate work environment. Her leadership style encourages creativity and efficiency, driving successful production outcomes. 

 

Jacque is instrumental in developing and implementing strategies to grow and engage audiences. Leveraging various platforms, technologies, and marketing techniques, she contributes to the expansion of ARB Media’s reach and influence.

 

Jacque’s vision for the leadership of ARB Media is a strategic approach to forming meaningful connections among team members and project leaders. She leans into warmth, understanding, and compassion when it comes to managing the ARB creative team. This powerfully motivating initiative gets the absolute best out of her people, which translates into great content.

 

A vigilant overseer of brand management, Jacque ensures that the media organization's brand is developed and maintained with consistency across all channels. Her attention to detail in brand representation contributes to the overall success and reputation of ARB Media. Her very presence  assures that the resulting product is one that clients can be proud of.

 

Drawing from her experience as  a major market on-air professional, Jacque is perfectly suited to lead ARB Media’s  public facing projects, maintaining positive relationships with the public, stakeholders, and the media. Her effective communication skills and strategic approach enhance the overall image and reputation of projects taken under her leadership. 

 

Ms. Reid holds a M.A.in Broadcast Journalism from Northwestern University , and is an alumnus of Clark Atlanta University with a B.A. in Print Journalism. During her celebrated career, she has made her mark in television, radio, podcasting, blogging and vlogging (YouTube). On TV, Jacque currently works as a freelance host or expert. She is part of a regular hot topics panel on The Sherri Show. She also spends time on tv as a vegan lifestyle/wellness expert. Jacque's TV career started in local news, and she went on to cover news and entertainment for NBC, CBS, CNN, BET and MSNBC. Jacque can go from interviewing the US President to the latest pop culture darling without missing a beat.
 

Jacque is also a radio veteran, starting out as an overnight DJ and entertainment correspondent, and going on to work as a cohost and fill in for Steve Harvey and DL Hughley. Jacque spent 15 years as part of The Tom Joyner Morning Show team where Jacque worked mainly as a correspondent and producer for her Inside Her Story segment, covering women and women's issues. She also filled in frequently as a guest cohost.

 

Ms. Reid supports academia as a curriculum consultant for Clark’s Mass Media Arts Department and as the Founder and Director of an intensive summer boot camp program in New York City, catering primarily to students from Clark Atlanta University. All of her skills from people manager, visionary project leader, motivator, teacher serve top elevate her success as Executive Director for ARB Media.

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